There was a time when Nokia used to rule market but in past few months we hav seen a sudden dip in Nokia's market all because of the Android smartphones and the Apple iPhone range available in market. But now, Nokia is struggling back to came in race by introducing its own range of Windows Phone 7 handsets. Nokia seems to be confident that there new stratgey will help them gain pace in market.
Nokia is going to follow three-tyre strategy to lure customers-
Using the Window Phone 7 Platform-
Nokia along with its team experts seem to be quite assured that Nokia will succeed with its strategy to come up with some great smartphones by the end of this year, powered by the latest Windows OS.
Nokia thinks that if it will use the WP7 platform it will help it to compete more effectively with Apple’s iPhone.
Releasing Low-Cost Smart Phones-
We all know how expensive Android smartphones are. So Nokia is trying to encash the same thing by launching very reasonably priced and affordable smartphone. Nokia had released some low-end Symbian smartphones this year and they made a great success. Hence, Nokia is planning to release more such handsets.
Aggressively Promoting its Phones
Nokia has decided to comeup with an aggressive promotional attitude, in order to increase its handset sales as it is currently collaborating with many mobile carriers, especially in the US and Canada, to increase its sales.
But the question is with all these plans and stratgies will Nokia be able to survive in the market against Apple and Android? Only time will tell.
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