As we know SMS-based telemarketing is a serious problem in India, As of this week, every Indian mobile user company is allowed to send only 100 text messages per day, as part of a new anti-spam initiative from the Telecom Regulatory Authority of India. This move is just the latest in a series of campaigns to control aggressive telemarketing that, according to some, borders on harassment. Authorities say spam phone calls have already declined significantly since 2007, when the government instituted a national "do not call" registry, yet the problem persists, with many users complaining of receiving commercial texts during the wee hours of the night. Officials seem confident that these new rules will go a long way toward this, though some have been left wondering why India's millions of mobile subscribers should pay the price, rather than the spammers themselves.
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