As we all know that Starbucks in joint venture with iTunes always give free content since 2007,in which they offer free redemption codes for a "song of the week". In the beginning of this year, Starbucks started offering a "Pick of the Week" iPhone application,which includes promotion of a new game from Firemint/EA Games named SPY Mouse.
This week, Starbucks started offering an iBookstore redemption code for The Night Circus, which cost $12.99 from Erin Morgenstern. This book is being promoted on the front page of the iBookstore.
In an official announcement Starbucks announced last month that it would begin offering free "Pick of the Week" redemption codes for "Applications, more samples of books on the iBookstore, TV shows, and more from iTunes."
Hope that this deal would be helpful for both consumer and Starbucks along with Apple and all those organizations involved with these offer.
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